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Message: <blockquote data-quote="Imaro" data-source="post: 3781245" data-attributes="member: 48965">See, my biggest problem with this type of philosophy is that instead of selling to the consumer, you're expecting the consumer to want to sell himself.  I feel like to attract the new gamer, especially in a casually may have heard of the game sense, things should be branded and packaged to make it easy and simple to determine how to get in on it.  You don't want to walk into a game store(2 to 3 yrs from now), see the section with D&D and have to spend time searching through numerous similarly labeled books to find what you actually need to get started, it gives an impression of unnecessary complexness to the game, and most people when presented with bewilderment or confusion about something tend to either just let it go or make a judgement call(which may or mat not be correct).  Sure helpful salespeople can help, but that's a hit or miss proposition in most LGS's.  Board games, with expansion packs handle this quite effectively by clearly labelling the base set, and also by putting it in a bigger box so that it stands out. They then label the expansions as exactly what they are and usually put them in smaller boxes.</blockquote>