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<blockquote data-quote="Scribble" data-source="post: 4948957" data-attributes="member: 23977"><p>Maybe- but it seems to me people are claiming now that the art is no longer free they have no more reasons to go to the site.</p><p></p><p>Which effectively says they only went there for free stuff, not as a client.</p><p></p><p>If they're only going there to download free art, and free maps, but they aren't playing the system, buying the books, or subscribing to DDI, then they are just a system drain.</p><p></p><p>(I have no idea if this was you or not.)</p><p></p><p>Sure maybe they got some people's interest now and again who was originally only there for the art, but is the gain worth the cost? (Or more importantly would the potential benefit of doing it another way exceed what it's brining to the table currently.)</p><p></p><p>Giving out free stuff isn't the best way to market a product. It can be a good incentive to get people to stop and listen to you, sure but it's not the end all be all of getting people interested in the product.</p><p></p><p>Personally for someone actually playing the game, and interested in the products WoTC offers, I think the previews they've been releasing are FAR more effective at getting me interested in the products then free art ever was.</p><p></p><p></p><p></p><p>Let me give an example from my own job- I attend a lot of Health Fairs, giving people info about their benefits. I also give out a lot of free do dads and gizmos with our name stamped all over it. The marketing guys told us though that while this stuff is great for getting people to wander over to our table, we should never just give it to them and let them be on their way. We need to engage them and have a conversation with them about their benefits. This is a far more effective way to get them knowing/using their benefits then a free chipclip will ever be. The chip clip is just bait.</p><p></p><p>You could say the free art was bait, but it's lacking in the second department. It's effectively giving out the chip clip and saying, hey if you want take some info about you plan. </p><p></p><p>That's why the free previews are better. They are bait (oooh free stuff!) bu they also engage the client, by giving them an idea of what toexpect from the product, and how it might effect their game.</p></blockquote><p></p>
[QUOTE="Scribble, post: 4948957, member: 23977"] Maybe- but it seems to me people are claiming now that the art is no longer free they have no more reasons to go to the site. Which effectively says they only went there for free stuff, not as a client. If they're only going there to download free art, and free maps, but they aren't playing the system, buying the books, or subscribing to DDI, then they are just a system drain. (I have no idea if this was you or not.) Sure maybe they got some people's interest now and again who was originally only there for the art, but is the gain worth the cost? (Or more importantly would the potential benefit of doing it another way exceed what it's brining to the table currently.) Giving out free stuff isn't the best way to market a product. It can be a good incentive to get people to stop and listen to you, sure but it's not the end all be all of getting people interested in the product. Personally for someone actually playing the game, and interested in the products WoTC offers, I think the previews they've been releasing are FAR more effective at getting me interested in the products then free art ever was. Let me give an example from my own job- I attend a lot of Health Fairs, giving people info about their benefits. I also give out a lot of free do dads and gizmos with our name stamped all over it. The marketing guys told us though that while this stuff is great for getting people to wander over to our table, we should never just give it to them and let them be on their way. We need to engage them and have a conversation with them about their benefits. This is a far more effective way to get them knowing/using their benefits then a free chipclip will ever be. The chip clip is just bait. You could say the free art was bait, but it's lacking in the second department. It's effectively giving out the chip clip and saying, hey if you want take some info about you plan. That's why the free previews are better. They are bait (oooh free stuff!) bu they also engage the client, by giving them an idea of what toexpect from the product, and how it might effect their game. [/QUOTE]
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