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Message: <blockquote data-quote="ph0rk" data-source="post: 8127600" data-attributes="member: 16266">But not all of them; hence the problem.Similarly, some portion of people who would have bought books but did not because of dissatisfaction with recent books are also not taking it.If they are collecting data just to tell whatever story they want to tell, fine. In that case, it isn't much different from stocking a focus group with opinions you want to hear. If on the other hand they want to know what all segments of their target market think, they will need to do better.</blockquote>