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New game store RPG selection?
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<blockquote data-quote="bento" data-source="post: 3790439" data-attributes="member: 36597"><p>I would hope the store owners / investors had done some market research before they order a lot of product. Have you subscribed to Comics & Games Retailer? It has a top 10 sales list of different types of games each month. Also you might want to check out the web site ICv2.com, which is aimed at specialty retailers.</p><p></p><p>Where are people in your area buying from today? Have you shopped the local competition? Do you know what they are carrying? Do you know what kinds of discounts they are offering? Do you know which products of their's are covered in dust? How's about the selection at the closest Barnes & Nobles or Borders Books? </p><p></p><p>Have you done any sales or market reseearch at nearby conventions? When I was thinking about opening a store in Dallas I once conducted a survey at a mini-con that gave me valuable data on what locals preferred. My expenses were less than $300 for helpers, giveaway items and printing costs. The survey also convinced me that too many people were price-sensitive and would rather save money through using the Internet/mail order than go to a store with a good selection.</p><p></p><p>Have you talked to your distributors? They might have a good idea on what's hot in different regions. Beware though that they will try to push stuff sitting in the warehouse, but on the other hand successful retailers drive their business.</p><p></p><p>Don't be afraid to carry products like Pokemon or Bella Sera if it brings kids in with money. I knew a comic-only retailer who carried Pokemon singles during the late 1990s because so many people came in looking for them, and it helped boost sales.</p><p></p><p>Check on RPG.net, which has two guest columns on gaming retail. One is on running a store and the other about starting one up. I think with 4th Ed on the horizon that we're facing a low spot in D&D sales. I don't know if people will use this six month lull to buy other games or not. I wouldn't invest too much in 3.5 though.</p><p></p><p>As a comic retailer giving me advice once said, order only one copy of top selling items. If you sell out and someone asks for another copy, you can always get it within a week from the distributor.</p></blockquote><p></p>
[QUOTE="bento, post: 3790439, member: 36597"] I would hope the store owners / investors had done some market research before they order a lot of product. Have you subscribed to Comics & Games Retailer? It has a top 10 sales list of different types of games each month. Also you might want to check out the web site ICv2.com, which is aimed at specialty retailers. Where are people in your area buying from today? Have you shopped the local competition? Do you know what they are carrying? Do you know what kinds of discounts they are offering? Do you know which products of their's are covered in dust? How's about the selection at the closest Barnes & Nobles or Borders Books? Have you done any sales or market reseearch at nearby conventions? When I was thinking about opening a store in Dallas I once conducted a survey at a mini-con that gave me valuable data on what locals preferred. My expenses were less than $300 for helpers, giveaway items and printing costs. The survey also convinced me that too many people were price-sensitive and would rather save money through using the Internet/mail order than go to a store with a good selection. Have you talked to your distributors? They might have a good idea on what's hot in different regions. Beware though that they will try to push stuff sitting in the warehouse, but on the other hand successful retailers drive their business. Don't be afraid to carry products like Pokemon or Bella Sera if it brings kids in with money. I knew a comic-only retailer who carried Pokemon singles during the late 1990s because so many people came in looking for them, and it helped boost sales. Check on RPG.net, which has two guest columns on gaming retail. One is on running a store and the other about starting one up. I think with 4th Ed on the horizon that we're facing a low spot in D&D sales. I don't know if people will use this six month lull to buy other games or not. I wouldn't invest too much in 3.5 though. As a comic retailer giving me advice once said, order only one copy of top selling items. If you sell out and someone asks for another copy, you can always get it within a week from the distributor. [/QUOTE]
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