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<blockquote data-quote="Atras" data-source="post: 5319698" data-attributes="member: 84936">I highly recommend finding someone who is willing to run D&amp;D Encounters, and probably Friday Night Magic.&nbsp; I have been volunteering to organize and run Encounters in Westborough, MA, and the number of players coming into the store is really impressive - this is with basically no outside advertisement beyond the store's newsletter.&nbsp; I think a lot of the players, especially the younger ones, found out about the store via the Wizards of the Coast website.&nbsp; If you are a Premium Store, you can sell their books almost two weeks before they are available through Amazon, who would be your main competition for book sales.Like Umbran mentions, you need a reason for people to come into your store.&nbsp; Where I play there is a huge back room that is mostly used for wargaming, and a smaller room that is perfect for RPGs.&nbsp; If you have the space to partition off these areas from the rest of the store, it cuts down on the noise pollution (in both directions) and gives people a place that feels like &quot;their gaming room&quot;.&nbsp; One thing that could be really helpful for giving people a reason to play there is &quot;renting&quot; game supplies.&nbsp; You could have a selection of minis (for D&amp;D), decks (for Magic), Armies (for wargaming) and maps/terrain that you keep behind the counter, and for a small fee and a large deposit, you let people use them.&nbsp; You can have large tables with plexi-glass coverings that people can put maps under - something most DMs would love, but probably don't have the space for.&nbsp; That is the kind of thing that really should get people interested in playing at your store instead of at home.*EDIT* Also, like Umbran said, I live in MA (which is why I read this post) but by Worcester, so I am not really local.&nbsp; I always like finding ways to support local stores.&nbsp; The one I run Encounters at is called The Whiz.&nbsp; Great people there, but very much more focused on wargaming - I think that is where the real money is.</blockquote>

[QUOTE="Atras, post: 5319698, member: 84936"] I highly recommend finding someone who is willing to run D&D Encounters, and probably Friday Night Magic. I have been volunteering to organize and run Encounters in Westborough, MA, and the number of players coming into the store is really impressive - this is with basically no outside advertisement beyond the store's newsletter. I think a lot of the players, especially the younger ones, found out about the store via the Wizards of the Coast website. If you are a Premium Store, you can sell their books almost two weeks before they are available through Amazon, who would be your main competition for book sales. Like Umbran mentions, you need a reason for people to come into your store. Where I play there is a huge back room that is mostly used for wargaming, and a smaller room that is perfect for RPGs. If you have the space to partition off these areas from the rest of the store, it cuts down on the noise pollution (in both directions) and gives people a place that feels like "their gaming room". One thing that could be really helpful for giving people a reason to play there is "renting" game supplies. You could have a selection of minis (for D&D), decks (for Magic), Armies (for wargaming) and maps/terrain that you keep behind the counter, and for a small fee and a large deposit, you let people use them. You can have large tables with plexi-glass coverings that people can put maps under - something most DMs would love, but probably don't have the space for. That is the kind of thing that really should get people interested in playing at your store instead of at home. *EDIT* Also, like Umbran said, I live in MA (which is why I read this post) but by Worcester, so I am not really local. I always like finding ways to support local stores. The one I run Encounters at is called The Whiz. Great people there, but very much more focused on wargaming - I think that is where the real money is. [/QUOTE]

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