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Message: <blockquote data-quote="Anselyn" data-source="post: 5627359" data-attributes="member: 55456">I agree that there could be complexities here. The MM column is: But I guess we should let him speculate about an ideal set of rules with  just his Designer head on rather than always require the marketing and monetisation to be the first part of the process. Let's see what our objective is  - then if we can reach it. But ... Anyway, the Pathfinder AP books - from what I've seen - have interesting tidbits about the world in them apart from the adventure. They are generally a good read and that helps them be a good buy. Think back to the days when we had White Dwarf, Different Worlds, Challenge magazine etc. Did you only read the bits of the magazines that were directly related to your current game or did you read them thinking about what you would, could or might play in the future? I think an interesting presentation of a portfolio of options for a game could be fun to browse. Interestingly, this probably wouldn't work in a DDI PDF-by-PDF model as it may not lure the reader into even opening the file.  It's the entertaining melange that works.     And wasn't there a survey of homw many pages of gaming stuff you'd buy/read a month? The buy/read rate doesn't have to equal the adopt-for-play rate.</blockquote>