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Message: <blockquote data-quote="Sholari" data-source="post: 2623079" data-attributes="member: 6059">Over the years I have seen a lot of people talk about the sales for different products was the only indicator of success for the roleplaying industry.  However, I think that just looking at sales is very short-sighted and will ultimately hurt the industry in the long run.  For the health of the industry I think the following metrics deserve equal attention:Group Formation: What is the rate that new groups form vs. old groups disband?Gaming Frequency: How frequently does the average gaming group get together and what is the consistency level?Active Player Base: The number of people that game at least once a month?Passive Player Base: The number of people who consider themselves gamers but do not game at least once a month?New Player Recruitment: The number of new players to the industry that have never gamed before?Player Satisfaction Level: How satisfied is the average gamer with their gaming experience?DM Satisfaction Level: How satisfied is the average DM with their gaming experience?DM Turnover: What is the rate by which DMs turnover within a gaming group?While sales are great, my sense is that many of these metrics are in decline, because no one has been paying attention to them.  I argue that you take care of these things and sales will follow.  Granted that for smaller companies it is very difficult to do much here but for the bigger players, more needs to be done to support these things.  There are probably some very low cost ways to support things like group formation, etc.</blockquote>

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