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Rocket your D&D 5E and Level Up: Advanced 5E games into space! Alpha Star Magazine Is Launching... Right Now!

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Message: <blockquote data-quote="Windjammer" data-source="post: 5123283" data-attributes="member: 60075">I think you're misreading your own quote. Here's my own take, if conspiracy theory is what you want. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" />WotC recently started 'Encounter Nights' as a measure to promote the waning brick-mortar stores. The fewer stores exist, the fewer stuff WotC sell. WotC has concrete figures of store feedback from events such as these, or similar stuff like the "Game Days" for important releases (like the 2's corebooks in 2009).A second pillar to fight waning sales is to jump on board of online sales even more fully than they do now. Look at Paizo, which sells comparatively little to Amazon but allows purchase of all their product at their own website. What if wizards.com follows suit? What if, instead of clicking the 'Find a Retailer Near You' button that currently adorns all their product pages we have a 'Put This Into My Shopping Cart'?See, if they thought about that, they would need information like the following:1. Which payment options would our website need to accept to allow for a high number of purchases?2. Should we go Paizo's route and stop selling stuff at Amazon at all, and instead bag all those massive discounts by dishing them out at our site? If we do so, how about giving DDI-subscribers product discounts? Would that be an additional incentive for people to get into DDI?Obviously I'm getting ahead of myself here. But I think the 2009 Holiday Bundle which effectively bundled physical product with (a discount on) a DDI subscription is the way to go. WotC' initial idea was to tie the digital and physical product strongly together by having promotion codes for electronic product inside the books. Well, even if that idea turns out to be unworkable, they are interested in tying the two together. If so, better start selling both at your website.</blockquote>

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