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No, Hasbro Is Not Selling D&D
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<blockquote data-quote="Remathilis" data-source="post: 9256084" data-attributes="member: 7635"><p>This debate reminds me that most people here do not have perspective to what the D&D brand is worth. On the one hand, everyone is up in arms about how much D&D(TM) has control over the RPG space (to the point D&D is used synonymously with other d20 or even RPGs in general) but on the other hand they think D&D has almost no brand recognition outside the game stores and hobby shops they frequent. Even before 5e's latest wave of popularity, the brand was known for an 80's cartoon and toy line, three mediocre movies, and a score of popular video games. Let alone its recent popularity with a cult-classic movie, Stranger Things references, and streaming.</p><p></p><p>Hasbro might be dumb, but they are not stupid. They are aware that even if D&D is a bit player compared to their other brands, there is NO reason to give any of that leverage away. At the very least, even if the RPG game disappeared tomorrow, they could sell T-shirts, mugs, and novelty pins with the name on it for perpetuity. Furthermore, there is almost no dollar amount that Hasbro could be tempted by to sell the brand that is synonymous with RPGs to the larger world just so THEY can reap the benefits of selling t-shirts, mugs, and novelty pins with the brand on it. Put another way, Jell-O might not be the biggest seller in Heinz's collection of brands but be damned if Heinz would sell the name to any other company to capitalize off of the fact the world calls gelatin desserts "Jello".</p><p></p><p>There isn't any amount of money that would make Hasbro willingly part with the brand, and any company willing to put up the kind of funds that would make Hasbro consider giving up a lifetime of residuals on T-shirts, mugs, and novelty pins isn't the kind of company that would have the brand's best interest at heart. (No way a company like Paizo could afford it).</p></blockquote><p></p>
[QUOTE="Remathilis, post: 9256084, member: 7635"] This debate reminds me that most people here do not have perspective to what the D&D brand is worth. On the one hand, everyone is up in arms about how much D&D(TM) has control over the RPG space (to the point D&D is used synonymously with other d20 or even RPGs in general) but on the other hand they think D&D has almost no brand recognition outside the game stores and hobby shops they frequent. Even before 5e's latest wave of popularity, the brand was known for an 80's cartoon and toy line, three mediocre movies, and a score of popular video games. Let alone its recent popularity with a cult-classic movie, Stranger Things references, and streaming. Hasbro might be dumb, but they are not stupid. They are aware that even if D&D is a bit player compared to their other brands, there is NO reason to give any of that leverage away. At the very least, even if the RPG game disappeared tomorrow, they could sell T-shirts, mugs, and novelty pins with the name on it for perpetuity. Furthermore, there is almost no dollar amount that Hasbro could be tempted by to sell the brand that is synonymous with RPGs to the larger world just so THEY can reap the benefits of selling t-shirts, mugs, and novelty pins with the brand on it. Put another way, Jell-O might not be the biggest seller in Heinz's collection of brands but be damned if Heinz would sell the name to any other company to capitalize off of the fact the world calls gelatin desserts "Jello". There isn't any amount of money that would make Hasbro willingly part with the brand, and any company willing to put up the kind of funds that would make Hasbro consider giving up a lifetime of residuals on T-shirts, mugs, and novelty pins isn't the kind of company that would have the brand's best interest at heart. (No way a company like Paizo could afford it). [/QUOTE]
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