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Message: <blockquote data-quote="Monte At Home" data-source="post: 1404708" data-attributes="member: 1335">I've never liked either term myself, because they imply sometimes unwarrented or even unintentional judgements. They also suggest that material has to be one or the other, which I think is a mistake. Something mechanical can, when done correctly, imply a lot of its own flavor."Crunch" can be attributed to Dave Gross, former editor of Dragon Magazine. It was probably about 1995 when he was telling his authors that he wanted there to be "crunchy bits" with every article. I think this eventually led to "crunch."I'm not sure where "fluff" comes from, but I remember hearing it around the same time.</blockquote>