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<blockquote data-quote="Doghead Thirteen" data-source="post: 3367409" data-attributes="member: 49966"><p>Nope, I just added a barnload of asterisks instead of a chain of swearing taking up a page and a half.</p><p></p><p>That should give you an idea how strongly I feel about this 'collectable miniatures' business. That is NOT the way to out-GW GW. GW are selling a lifestyle of the over-the-top, cartoony and commercialised. Either you can get something alternative (to GWish) or you can be second fiddle. Well, so far all their competitors have seen what sells well and not grokked WHY it sells well.</p><p></p><p>Until they do (or GW prices themselves out the market) get used to seeing a wall full of Warhammer.</p><p></p><p>Only way I'll buy plastic is if they're well-made multipart kits. Look at Airfix or some-such to see what I'm talking about. If they're something other than that, I expect solid metal, packaged in blister packs or poly bags so I can see what I'm buying. Metal is far cheaper to cast than styrene; sure, resin is cheaper than metal, but it's also as fragile as glass. A one-man-band can afford to produce metal figures; injection moulding plastic requires a piece of machinery costing as much as a Ferrari, and moulds machined from solid steel. Metal miniatures are cast in rubber moulds costing about £50 tops, ran on a centifuge costing less than £2000. That means that a much lower investment company can produce metal miniatures, leading to much greater variety of minis. When you can make moulds for 200 different figures in metal for the cost of making a mould for 1 in plastic, you can afford to produce all the really weird stuff.</p><p>Besides, metal figures can take much finer detail than plastics, obviously enough leading to a much higher quality figure.</p></blockquote><p></p>
[QUOTE="Doghead Thirteen, post: 3367409, member: 49966"] Nope, I just added a barnload of asterisks instead of a chain of swearing taking up a page and a half. That should give you an idea how strongly I feel about this 'collectable miniatures' business. That is NOT the way to out-GW GW. GW are selling a lifestyle of the over-the-top, cartoony and commercialised. Either you can get something alternative (to GWish) or you can be second fiddle. Well, so far all their competitors have seen what sells well and not grokked WHY it sells well. Until they do (or GW prices themselves out the market) get used to seeing a wall full of Warhammer. Only way I'll buy plastic is if they're well-made multipart kits. Look at Airfix or some-such to see what I'm talking about. If they're something other than that, I expect solid metal, packaged in blister packs or poly bags so I can see what I'm buying. Metal is far cheaper to cast than styrene; sure, resin is cheaper than metal, but it's also as fragile as glass. A one-man-band can afford to produce metal figures; injection moulding plastic requires a piece of machinery costing as much as a Ferrari, and moulds machined from solid steel. Metal miniatures are cast in rubber moulds costing about £50 tops, ran on a centifuge costing less than £2000. That means that a much lower investment company can produce metal miniatures, leading to much greater variety of minis. When you can make moulds for 200 different figures in metal for the cost of making a mould for 1 in plastic, you can afford to produce all the really weird stuff. Besides, metal figures can take much finer detail than plastics, obviously enough leading to a much higher quality figure. [/QUOTE]
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