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Message: <blockquote data-quote="PHATsakk43" data-source="post: 9602373" data-attributes="member: 7041071">Looking back, it really seems that TSR didn’t realize what it had.These days, IP is king. Lorraine (I’m assuming it was her) put Zeb Cook in charge of the 2E game—which is still my personal favorite iteration with 5E a close second. They had extremely good fiction—Ben Riggs stated it being 50% of company revenue in the early 90s. Two magazines which were also extremely good. Then the IP itself. Video games really should have been the focus. It’s all licensing. Other media should have been looked into as well. Look, I’m happy to have shelves of 2E boxed sets in my basement, but they made no sense given the market. Honestly, if they had TSR consolidated, cut staff, and focused more on non-TTRPG products, they likely could have weathered the storm.</blockquote>