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<blockquote data-quote="Dausuul" data-source="post: 9265059" data-attributes="member: 58197">It is income to Hasbro which directly derives from their ownership of Dungeons &amp; Dragons. As such, it is important to the financial health of D&amp;D, just as the novel lines were back in the day. (The movie should also count, positive or negative.)If you're interested in the health of the D&amp;D community rather than the corporate brand, sales of any kind are a tricky metric, and you definitely don't want to dump adventures and PHBs into the same bucket. Adventures tell us something about how many people are actively playing. PHBs tell us something about new player recruitment. And in both cases, we have to watch for shifts in a bunch of ratios: What percentage of adventure books are bought to be played instead of merely read? What percentage of groups are using official published adventures vs. homebrew or third party? How many people are using physical books instead of D&amp;D Beyond? Has the number of players per gaming group changed? And, of course, are there external factors influencing short-term purchasing choices, like a recession, a pandemic, or a new edition on the way?</blockquote>

[QUOTE="Dausuul, post: 9265059, member: 58197"] It is income to Hasbro which directly derives from their ownership of Dungeons & Dragons. As such, it is important to the financial health of D&D, just as the novel lines were back in the day. (The movie should also count, positive or negative.) If you're interested in the health of the D&D community rather than the corporate brand, sales of any kind are a tricky metric, and you definitely don't want to dump adventures and PHBs into the same bucket. Adventures tell us something about how many people are actively playing. PHBs tell us something about new player recruitment. And in both cases, we have to watch for shifts in a bunch of ratios: What percentage of adventure books are bought to be played instead of merely read? What percentage of groups are using official published adventures vs. homebrew or third party? How many people are using physical books instead of D&D Beyond? Has the number of players per gaming group changed? And, of course, are there external factors influencing short-term purchasing choices, like a recession, a pandemic, or a new edition on the way? [/QUOTE]

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