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OGL? SUccess or failure?
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<blockquote data-quote="eyebeams" data-source="post: 2503715" data-attributes="member: 9225"><p>Their abandonment of the sales strategy open gaming was ment to support. WotC got into this thinking they would get out of something called the "supplement treadmill," whereby companies keep pushing our product to maintain cash flow but face steadily diminishing returns. WotC was supposed to leave supplements to third parties while it stuck to the business of making core books.</p><p></p><p>Stormwrack, Ghostwalk, the Complete series and so on were never supposed to be written under this strategy. WotC was supposed to come out with the odd cheap little softcover to keep their hand in while everyone else made specialized supplements about specific topics so WotC didn't have to.</p><p></p><p>After a couple of years, the company went back to selling successive supplements on an aggressive schedule like every other successful company. This means that, from the company's perspective, the OGL/D20STL isn't doing its job of providing support for the core books in such a way that keeps their sales evergreen (3.5, which came about because of flagging 3.0 sales more than anything, is clearly indicative of this). If the licences are doing nothing for the company, the company has no motive whatsoever to share.</p></blockquote><p></p>
[QUOTE="eyebeams, post: 2503715, member: 9225"] Their abandonment of the sales strategy open gaming was ment to support. WotC got into this thinking they would get out of something called the "supplement treadmill," whereby companies keep pushing our product to maintain cash flow but face steadily diminishing returns. WotC was supposed to leave supplements to third parties while it stuck to the business of making core books. Stormwrack, Ghostwalk, the Complete series and so on were never supposed to be written under this strategy. WotC was supposed to come out with the odd cheap little softcover to keep their hand in while everyone else made specialized supplements about specific topics so WotC didn't have to. After a couple of years, the company went back to selling successive supplements on an aggressive schedule like every other successful company. This means that, from the company's perspective, the OGL/D20STL isn't doing its job of providing support for the core books in such a way that keeps their sales evergreen (3.5, which came about because of flagging 3.0 sales more than anything, is clearly indicative of this). If the licences are doing nothing for the company, the company has no motive whatsoever to share. [/QUOTE]
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