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General Tabletop Discussion
*TTRPGs General
On the marketing of 4E
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<blockquote data-quote="Thasmodious" data-source="post: 4922563" data-attributes="member: 63272"><p>Where a lot of criticism of the marketing arose was really surprising to me. The designers did something pretty unprecedented in game design in blogging about, discussing, previewing, and explaining the changes and development of the edition in the months leading up to release. And this is where they took the most constant flak. Every word was analyzed, developers were attacked for perceived "trashing" of 3e (where explaining why a change was made amounted to crapping on 3e). I don't know how bad it was perceived from their end, if we won't see that level of openness with 5e. I think we might in that much of this openness has continued through DDI and all the preview articles and Design & Development articles. </p><p></p><p>There is just a lot of nerd rage in the community anytime things change*. Look at all the rage that spread like wildfire from GenCon about the previews of the new Warhammer edition. The game isn't even developed yet and legions already hate it. Same as with 4e. So many people never even gave it a chance. </p><p></p><p>Personally, the marketing of 4e got me increasingly excited to play 4e. So much so I was running multiple preview games based off all the information members of the community accumulated (people equally excited). The game had a huge release and remains very popular. All in all, I'd say the marketing was a success. You aren't going to please everyone, especially in the geekdom. There were community splits over 2e and 3e as well, and there will be over 5e and 6e. Just the nature of the beast. But I loved the access we had to the design process this time around.</p><p></p><p>*by nerd rage, I do not mean criticism of the mechanical elements of 4e, but the people who became angry at the mere mention of a new edition, the same types who are angry when Marvel Studios announces a new superhero franchise, who assume it will completely suck, hate the person picked to play the hero, even before that person is announced, etc...</p></blockquote><p></p>
[QUOTE="Thasmodious, post: 4922563, member: 63272"] Where a lot of criticism of the marketing arose was really surprising to me. The designers did something pretty unprecedented in game design in blogging about, discussing, previewing, and explaining the changes and development of the edition in the months leading up to release. And this is where they took the most constant flak. Every word was analyzed, developers were attacked for perceived "trashing" of 3e (where explaining why a change was made amounted to crapping on 3e). I don't know how bad it was perceived from their end, if we won't see that level of openness with 5e. I think we might in that much of this openness has continued through DDI and all the preview articles and Design & Development articles. There is just a lot of nerd rage in the community anytime things change*. Look at all the rage that spread like wildfire from GenCon about the previews of the new Warhammer edition. The game isn't even developed yet and legions already hate it. Same as with 4e. So many people never even gave it a chance. Personally, the marketing of 4e got me increasingly excited to play 4e. So much so I was running multiple preview games based off all the information members of the community accumulated (people equally excited). The game had a huge release and remains very popular. All in all, I'd say the marketing was a success. You aren't going to please everyone, especially in the geekdom. There were community splits over 2e and 3e as well, and there will be over 5e and 6e. Just the nature of the beast. But I loved the access we had to the design process this time around. *by nerd rage, I do not mean criticism of the mechanical elements of 4e, but the people who became angry at the mere mention of a new edition, the same types who are angry when Marvel Studios announces a new superhero franchise, who assume it will completely suck, hate the person picked to play the hero, even before that person is announced, etc... [/QUOTE]
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