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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 4922748" data-attributes="member: 19675">I know who he is and that he's president of and partial owner (about 10%) of UFC, but I'm not aware of his marketing practices at all.  Got any of the hows and whys?Even if he violates 1 or 2 and succeeds, you have to know why, because breaking the rules is an exceedingly risky thing to do.  See the ash-heap of business.4Ed's rollout violated several in short succession.  It still succeeded because they attracted a large number of new players- many of whom were not even targeted by the practices in question- largely because of the first axiom of marketing:Being the first player in a given market is the #1 correlative factor deciding the success or failure of a business.That's not the sole reason.  You still have to manage your brand.  But being first is the single most crucial factor.D&D is the first commercial RPG.  It has the name recognition.  It has it to such an extent that its name is synonymous with the hobby as a whole.And with D&D coming off of one of its most successful economic periods, with a product that revolutionized the hobby, only a completely disastrous marketing campaign would have scuttled 4Ed.  3.X was a 600lb gorilla- a successor product was going to be big.  The only question was how big.(Currently, I'd say its about 675lbs.)</blockquote>