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General Tabletop Discussion
*TTRPGs General
On the marketing of 4E
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<blockquote data-quote="SteveC" data-source="post: 4923027" data-attributes="member: 9053"><p>I'm one of those people who adopted to 4E <strong>despite </strong>the marketing. It seemed like there were two schools of marketing: the official pronouncements, which there weren't very many of, and then the actual comments from the designers, which I respected and enjoyed, which there were even fewer of.</p><p></p><p>When Star Wars SAGA was announced there was a similar furor over the edition change, and I remember Rodney Thompson coming in and quelling a lot of the problems by essentially saying "I love Star Wars, I'm an RPGer that you all know, trust me." There were a couple of similar messages from Mike Mearls, but not nearly enough in my opinion.</p><p></p><p>There were a few articles about the changes in the new edition that really worked: the one on hit points and dying was a good example, since it talked about the rules and then said "here's how to use those rules in your 3X campaign now!" Why they didn't do more of that, I have no idea.</p><p></p><p>So I guess my take on it is that the marketing (or lack thereof) is one of the main issues with initial and ongoing adoption of the new rules. The people who are behind it are incredibly nice folks, but the 4E launch was made much worse by the lead up.</p><p></p><p>--Steve</p></blockquote><p></p>
[QUOTE="SteveC, post: 4923027, member: 9053"] I'm one of those people who adopted to 4E [B]despite [/B]the marketing. It seemed like there were two schools of marketing: the official pronouncements, which there weren't very many of, and then the actual comments from the designers, which I respected and enjoyed, which there were even fewer of. When Star Wars SAGA was announced there was a similar furor over the edition change, and I remember Rodney Thompson coming in and quelling a lot of the problems by essentially saying "I love Star Wars, I'm an RPGer that you all know, trust me." There were a couple of similar messages from Mike Mearls, but not nearly enough in my opinion. There were a few articles about the changes in the new edition that really worked: the one on hit points and dying was a good example, since it talked about the rules and then said "here's how to use those rules in your 3X campaign now!" Why they didn't do more of that, I have no idea. So I guess my take on it is that the marketing (or lack thereof) is one of the main issues with initial and ongoing adoption of the new rules. The people who are behind it are incredibly nice folks, but the 4E launch was made much worse by the lead up. --Steve [/QUOTE]
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