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General Tabletop Discussion
*TTRPGs General
On the marketing of 4E
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<blockquote data-quote="Shazman" data-source="post: 4923425" data-attributes="member: 13509"><p>I remember quite distinctly that the "marketing" of 4E, if you can call it that, shortly after the announcement of 4E, was essentlially trashing 3.5. They spent a lot more time talking about how this or that part of 3.5 was bad, than they did talking about the good parts of 4E, especially the specifics of why 4E was better. It basically amounted to hyberbole like "X about 3.5 was so horrible. It's so much better in 4E. We can't tell you why, but it's so awesome!" Saying your last prodcut was horrible, but your new one is awesome simply on the word of people whose jobs depend on you buying the new product is a lame and pitiful attempt at "marketing". Comparing people that weren't crazy about the coming of 4E to farmers shaking their fists at clouds or saying their games probably weren't fun if they actually used non combat skills like profession and craft in their games, didn't help much either. Add that to the fiasco that was the killing the print editions of Dungeon and Dragon and some other licenses, and it's almost like they didn't want many of thier current customers at the time to remain their customers. They were definitely giving the impression that they wanted to "fire" their audience and replace them with fans of MMORPGs.</p></blockquote><p></p>
[QUOTE="Shazman, post: 4923425, member: 13509"] I remember quite distinctly that the "marketing" of 4E, if you can call it that, shortly after the announcement of 4E, was essentlially trashing 3.5. They spent a lot more time talking about how this or that part of 3.5 was bad, than they did talking about the good parts of 4E, especially the specifics of why 4E was better. It basically amounted to hyberbole like "X about 3.5 was so horrible. It's so much better in 4E. We can't tell you why, but it's so awesome!" Saying your last prodcut was horrible, but your new one is awesome simply on the word of people whose jobs depend on you buying the new product is a lame and pitiful attempt at "marketing". Comparing people that weren't crazy about the coming of 4E to farmers shaking their fists at clouds or saying their games probably weren't fun if they actually used non combat skills like profession and craft in their games, didn't help much either. Add that to the fiasco that was the killing the print editions of Dungeon and Dragon and some other licenses, and it's almost like they didn't want many of thier current customers at the time to remain their customers. They were definitely giving the impression that they wanted to "fire" their audience and replace them with fans of MMORPGs. [/QUOTE]
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