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Message: <blockquote data-quote="Dannyalcatraz" data-source="post: 4923546" data-attributes="member: 19675">No, its not rubbish.That 4Ed is "an improvement over 3.X" is a matter of opinion, and opinions vary greatly on that matter.  Its entirely subjective.By asserting it as objective fact in an advertising campaign, by taking that as your marketing strategy's starting point, you're adopting an adversarial stance right out of the gate.  You're helping create and temper your own opposition.  You've given them a rhetorical foothold.Look at the character of those improvements in those ads.  In neither case are they criticizing their previous products on subjective grounds.They tout that a computer runs faster, has a more powerful graphics processing card, are more stable, more secure, less prone to damage by viruses, more compact, bigger screen or lower price than their previous models - all things that are objectively verifiable.The patches for games address known issues- software conflicts, freezes, backdoors, bugs, etc.- or again add or improve the program's functionality in objective ways with increases in world size, more realistic & challenging AIs, smoother graphics and so forth...and are also rarely part of an actual advertising campaign.</blockquote>