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General Tabletop Discussion
*TTRPGs General
On the marketing of 4E
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<blockquote data-quote="Umbran" data-source="post: 4931267" data-attributes="member: 177"><p>Yes, and no. "Worth" is an odd thing in business, and therein lies the heart of the matter - business strategy. </p><p></p><p>While Dragon content is new, it can haul in some money. But, it is only new for a very short while, after which its value drops off precipitously. And there's this thing in business called "loss leading" - where I allow some of my value to leak away, or even run at a loss, in the hopes of it drawing in new business.</p><p></p><p>I would expect Dragon to be viewed that way. It's purpose isn't to have lots of value itself, but to maintain current customers and draw in new business. If a few Dragon pdfs make it into the wild, it is a small loss, but may draw in new customers that see the cool stuff, and thus overall be a win.</p><p></p><p>Content from old editions, however, is not a loss leader. It does not draw in much new business, and may even compete with current production lines (some argue this possibility - proving it to each other means nothing, and WotC is not listening to our points on the matter here, so I won't get into it, other than to state that WotC might well consider this possible). </p><p></p><p>Risk is a combination of the probability of an event occurring, and the loss that event represents. The probabilty that some pdf content from any line being pirated is near 100%. </p><p></p><p>Dragon content getting into the wild is a loss, mitigated by drawing in some new business and/or maintianing customers who might buy new books. Old edition content getting into the wild is loss - unmitigated by other factors. Thus, old content getting pirated may well be "higher risk", than Dragon content.</p></blockquote><p></p>
[QUOTE="Umbran, post: 4931267, member: 177"] Yes, and no. "Worth" is an odd thing in business, and therein lies the heart of the matter - business strategy. While Dragon content is new, it can haul in some money. But, it is only new for a very short while, after which its value drops off precipitously. And there's this thing in business called "loss leading" - where I allow some of my value to leak away, or even run at a loss, in the hopes of it drawing in new business. I would expect Dragon to be viewed that way. It's purpose isn't to have lots of value itself, but to maintain current customers and draw in new business. If a few Dragon pdfs make it into the wild, it is a small loss, but may draw in new customers that see the cool stuff, and thus overall be a win. Content from old editions, however, is not a loss leader. It does not draw in much new business, and may even compete with current production lines (some argue this possibility - proving it to each other means nothing, and WotC is not listening to our points on the matter here, so I won't get into it, other than to state that WotC might well consider this possible). Risk is a combination of the probability of an event occurring, and the loss that event represents. The probabilty that some pdf content from any line being pirated is near 100%. Dragon content getting into the wild is a loss, mitigated by drawing in some new business and/or maintianing customers who might buy new books. Old edition content getting into the wild is loss - unmitigated by other factors. Thus, old content getting pirated may well be "higher risk", than Dragon content. [/QUOTE]
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