Reply to thread

Message: <blockquote data-quote="TerraDave" data-source="post: 5429102" data-attributes="member: 22260">This turned out to be a pretty good thread...We know that WotCs strategy going back to 3.5 (ie 2003/04) of selling minis and mostly player oriented hardbacks plus later the DDI with downloadable stuff isn't working, because they have totally changed it. We can certainly speculate as to why, and I have thoughts in the OP, but if it was going so great they wouldn't be dropping it like a hot potato. Essentials was done on an accelerated basis starting about 15 months ago. The online builder was clearly suppose to role out at about the same time, and hence was probably part of the same plan. So probably about 15-18 months ago it was already clear that things needed to change. Hence the surge. But, continuing the anology, no plan survives contact with the market. We can speculate as to how much recent hiccups are failures of execution--something which I think has been an issue for years--or just new data. Maybe hard back sales fell faster then expected, so the DDI became even more important and the WotCs more desperate to move the backstock before having to take it back.We can't be sure, but Dausuul is right: something is off.</blockquote>