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*Dungeons & Dragons
One Year of DM's Guild
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<blockquote data-quote="I'm A Banana" data-source="post: 6984777" data-attributes="member: 2067"><p>For me personally, I'm producing less than I did in March, but I'm also not trying to "strike while the iron is hot" for the most recent adventure (I was actually planning on <em>running</em> Curse of Strahd). If WotC released, say, a spelljammer astral planar adventure or something, I bet I'd grind into high gear again. The production I'm doing right now is for my Astral Campaign, which is also a thing I actually plan on running. I'm generally finding that more attention on DMs Guild means more sales for <em>everything</em>, not just specifically the adventure products (though those benefit the most). The limiting factor is <strong>attention</strong>, one way or another.</p><p></p><p>Here's the month-by-month data:</p><p></p><p>[ATTACH]79630[/ATTACH]</p><p></p><p>Pretty much a confirmation of: when WotC puts out an adventure, people come to DM's Guild for support for it (they might end up buying some other things while they're there). My best month was March, with the release of Ravenloft/Curse of Strahd as a DM's Guild option. It was also probably my busiest month (I released probably 6-7 of my 9 $1.00 Ravenloft character options in March), too. As you can see in the data <strong>speed matters</strong> - after March, there's still a trickle of people buying RL stuff (people starting up the adventure late, probably), but it slows down significantly and rapidly. The other "small" spike is September, which is when SKT came out. I wasn't making SKT stuff, but my sales definitely had a bump that month. </p><p></p><p>This probably also has to do with WotC announcing interesting things happening at the DM's Guild. Like, if in 2017 we can now use <em>Spelljammer</em> material on DM's Guild because they're releasing a big mind flayer vs. gith adventure, I bet there will be a pretty big spike when that happens.</p><p></p><p>This presents me with an interesting plan of attack for 2017: releasing a flurry of quick products all in the first month, combined perhaps with a "compilation" product later down the line with a little novelty. That's definitely a formula that could work, given this data. It also means that anticipating WotC's moves is worthwhile: if you suspect they're going to do an Acerarak-in-Chult adventure, gear up everything you have that might have to do with liches, the Tomb of Horrors, jungles, etc., because when that drops, you'll want to strike already prepared, while people are visiting DM's Guild and taking a look at what's there. </p><p></p><p></p><p>I think this plays into the importance of reviews and comments, but it's definitely worth noting that my <strong>best-selling products</strong> don't have comments or reviews on them. Folks are using stuff and it works for them and they're not circling back to DM's Guild to describe their experiences, but not having those comments or reviews doesn't seem to stop a lot of people from picking up a product they think might be fun. The folks doing a lot of buying on DM's Guild are probably the folks one might describe as "early adopters" or at the "very open-minded" end of the customer bell curve. They're willing to experiment with an interesting idea, if it's cheap and easy. I'm sure other people help, but there seem to be more important considerations for most - by and large, the more "conservative" / "risk-averse" tables stay away from DM'sG or maybe dip in for old D&D stuff or AL stuff. </p><p></p><p></p><p></p><p></p><p>I think the searchability/user-friendliness/discoverability on DM's Guild is one of those things that they could improve that would lead to a better experience for everyone. Though I would say for me it's definitely not a failure (it succeeds at being a marketplace for my D&D ideas using D&D IP pretty nicely!), it certainly has a lot of room for improvement. </p><p></p><p>Hell, were I a better entrepreneur, I'd consider making a competing marketplace to OBS that's basically OBS with some usability improvements and eventually seeing if I could wheedle WotC into giving my marketplace the same deal that OBS has in time. But, there's probably not a lot of money in that - I don't imagine OBS is insanely profitable or anything. <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile :)" data-smilie="1"data-shortname=":)" /></p></blockquote><p></p>
[QUOTE="I'm A Banana, post: 6984777, member: 2067"] For me personally, I'm producing less than I did in March, but I'm also not trying to "strike while the iron is hot" for the most recent adventure (I was actually planning on [I]running[/I] Curse of Strahd). If WotC released, say, a spelljammer astral planar adventure or something, I bet I'd grind into high gear again. The production I'm doing right now is for my Astral Campaign, which is also a thing I actually plan on running. I'm generally finding that more attention on DMs Guild means more sales for [I]everything[/I], not just specifically the adventure products (though those benefit the most). The limiting factor is [B]attention[/B], one way or another. Here's the month-by-month data: [ATTACH=CONFIG]79630._xfImport[/ATTACH] Pretty much a confirmation of: when WotC puts out an adventure, people come to DM's Guild for support for it (they might end up buying some other things while they're there). My best month was March, with the release of Ravenloft/Curse of Strahd as a DM's Guild option. It was also probably my busiest month (I released probably 6-7 of my 9 $1.00 Ravenloft character options in March), too. As you can see in the data [B]speed matters[/B] - after March, there's still a trickle of people buying RL stuff (people starting up the adventure late, probably), but it slows down significantly and rapidly. The other "small" spike is September, which is when SKT came out. I wasn't making SKT stuff, but my sales definitely had a bump that month. This probably also has to do with WotC announcing interesting things happening at the DM's Guild. Like, if in 2017 we can now use [I]Spelljammer[/I] material on DM's Guild because they're releasing a big mind flayer vs. gith adventure, I bet there will be a pretty big spike when that happens. This presents me with an interesting plan of attack for 2017: releasing a flurry of quick products all in the first month, combined perhaps with a "compilation" product later down the line with a little novelty. That's definitely a formula that could work, given this data. It also means that anticipating WotC's moves is worthwhile: if you suspect they're going to do an Acerarak-in-Chult adventure, gear up everything you have that might have to do with liches, the Tomb of Horrors, jungles, etc., because when that drops, you'll want to strike already prepared, while people are visiting DM's Guild and taking a look at what's there. I think this plays into the importance of reviews and comments, but it's definitely worth noting that my [B]best-selling products[/B] don't have comments or reviews on them. Folks are using stuff and it works for them and they're not circling back to DM's Guild to describe their experiences, but not having those comments or reviews doesn't seem to stop a lot of people from picking up a product they think might be fun. The folks doing a lot of buying on DM's Guild are probably the folks one might describe as "early adopters" or at the "very open-minded" end of the customer bell curve. They're willing to experiment with an interesting idea, if it's cheap and easy. I'm sure other people help, but there seem to be more important considerations for most - by and large, the more "conservative" / "risk-averse" tables stay away from DM'sG or maybe dip in for old D&D stuff or AL stuff. I think the searchability/user-friendliness/discoverability on DM's Guild is one of those things that they could improve that would lead to a better experience for everyone. Though I would say for me it's definitely not a failure (it succeeds at being a marketplace for my D&D ideas using D&D IP pretty nicely!), it certainly has a lot of room for improvement. Hell, were I a better entrepreneur, I'd consider making a competing marketplace to OBS that's basically OBS with some usability improvements and eventually seeing if I could wheedle WotC into giving my marketplace the same deal that OBS has in time. But, there's probably not a lot of money in that - I don't imagine OBS is insanely profitable or anything. :) [/QUOTE]
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