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Origins: Why no Wizards????
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<blockquote data-quote="CharlesRyan" data-source="post: 3594586" data-attributes="member: 5265"><p>I'm not saying I agree with the decision, but keep this in mind:</p><p></p><p>For a small to mid-sized company, going to a big con involves a few people putting in a few days or weeks of prep work and four or five days of show time. At the end, they'll probably sell enough stuff to at least break even on the effort.</p><p></p><p>For a company WotC's size, going to a big con involves a cohort of people putting in months of prep time and a week or more of show time. At the end, sales will not make a significant dent in the tens or hundreds of thousands of dollars spent.</p><p></p><p>For a company this size, going to a big show is a major marketing initiative, which means it competes with other marketing initiatives for resources. It needs to provide a real marketing benefit, or it just makes sense to put those resources into something more productive.</p><p></p><p>Does Origins provide that bang for the buck? WotC doesn't seem to think so. They may or may not be right, but either way their decision was made on a rational basis.</p></blockquote><p></p>
[QUOTE="CharlesRyan, post: 3594586, member: 5265"] I'm not saying I agree with the decision, but keep this in mind: For a small to mid-sized company, going to a big con involves a few people putting in a few days or weeks of prep work and four or five days of show time. At the end, they'll probably sell enough stuff to at least break even on the effort. For a company WotC's size, going to a big con involves a cohort of people putting in months of prep time and a week or more of show time. At the end, sales will not make a significant dent in the tens or hundreds of thousands of dollars spent. For a company this size, going to a big show is a major marketing initiative, which means it competes with other marketing initiatives for resources. It needs to provide a real marketing benefit, or it just makes sense to put those resources into something more productive. Does Origins provide that bang for the buck? WotC doesn't seem to think so. They may or may not be right, but either way their decision was made on a rational basis. [/QUOTE]
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