Reply to thread

Message: <blockquote data-quote="TheAuldGrump" data-source="post: 845844" data-attributes="member: 6957">The only problem with banner ads is that they generally don't work, people just don't click them. In general I blame this on bad matches between the item being advertised and the web site it is advertised on. (There used to be a gaming site I visited regularly that had banner ads for Revlon...)Good matches, though rare, do end up with the banner being clicked. I do occassionaly click banners on this site, and there is one site  ( <a href="http://www.theminiaturespage.com" target="_blank">www.theminiaturespage.com</a> ) that I have clicked almost all the banners, amazingly enough having ads that target the proper audience works. But even at their worst banners are a passive annoyance, Pop-Ups on the other hand are almost as annoying as Spam.There was also a recent study that showed that Pop-Ups actually made it less likely that someone would buy the product. I wish I could remember the link to that study, but basically it went through the response ratesto banners and surveys of how people dealt with E-vertising. (Less than half a percent on banner ads led to clicks, let alone sales.) The Auld Grump, who at one point was receiving over two-hundred pieces of Spam a day....</blockquote>