Reply to thread

Message

<blockquote data-quote="Michael Morris" data-source="post: 1132664" data-attributes="member: 87">Yes, but what I was referring to last msg is beyond GC itself.&nbsp; For instance, the Distributors could send the shelf designs out in July along with a nominee list and a URL for folks to learn who the winners are.&nbsp; That way dealers can drum up orders.One idea to pay for it is this - the shelf design would come free with a pack that has one copy of each nominated product.&nbsp; The dealers could set it up somewhere in their store (probably alongside the WotC shelf for 3.5e products) and get feedback from their own customers on whether to decide to sell more.The point is that winning an award is a marketting tool of some value.&nbsp; The publishers are giving up a considerable among of money once you consider the number of products they send to the judges - nominated and not - and they deserve a chance to recoup that.&nbsp; The way to do this is in the advertising of the awards themselves - but this flows into a Biz position I'm not qualified to handle.&nbsp; Still it's an idea and an area of the Ennies to explore.</blockquote>

[QUOTE="Michael Morris, post: 1132664, member: 87"] Yes, but what I was referring to last msg is beyond GC itself. For instance, the Distributors could send the shelf designs out in July along with a nominee list and a URL for folks to learn who the winners are. That way dealers can drum up orders. One idea to pay for it is this - the shelf design would come free with a pack that has one copy of each nominated product. The dealers could set it up somewhere in their store (probably alongside the WotC shelf for 3.5e products) and get feedback from their own customers on whether to decide to sell more. The point is that winning an award is a marketting tool of some value. The publishers are giving up a considerable among of money once you consider the number of products they send to the judges - nominated and not - and they deserve a chance to recoup that. The way to do this is in the advertising of the awards themselves - but this flows into a Biz position I'm not qualified to handle. Still it's an idea and an area of the Ennies to explore. [/QUOTE]

Verification