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Message: <blockquote data-quote="meatpopsicl3" data-source="post: 1314560" data-attributes="member: 4723">One of the things I've noticed at 3ednd.com is that PDF sales are (more than any other factor) effected by traffic to your homepage.  Whenever I make a news announcement on my homepage, traffic goes up and sales go up in direct proportion for a week after that announcement.  I've been tracking this closely for 6 weeks now, and the coorelation is remarkable.For d20 Publishers out there that are looking at sales figures of other companies like E.N. Publishing and dreaming of getting sales in the hundreds or thousands, I would suggest a slightly different "measuring stick" (see below) as a basis of comparision.Let's take the publication, "The Elements of Magic" for example.  This is neither limited by the "adventure limit" or the "DM limit" that other people have posted about.  This seems like a product that would have a very wide appeal to gamers, has a publisher with a good reputation, and is offered at a fair price for its size (was $6.95 before the $1.00 sale).OK, Elements of Monsters went on-sale on RPGNow on November 25, 2002.  On March 22, 2003 Morrus reported that they had 822 sales "a couple weeks ago" (we'll use March 07 as the date).During this time, Elements of Monsters was being advertised on E.N. World's main page, and so was being seen 2,000,000 times per month (E.N. World was getting about 2 million views per month of its main page alone during this time).Doing the math, that comes out to 3.75 months (7,500,000 page views) and 822 sales, which would be 1 sale per 9,124 page views which equals a "conversion ratio" of 0.0001.In the world of Direct Marketing, a conversion ration of 1% or 2% is considered respectable (that's 0.01 or 0.02).  This just goes to show you how far we have to go as PDF publishers!  I'd say if you are getting anything over a 0.001 conversion ratio selling PDF publications, you are doing fantastic !What I'm trying to say here is that if you only sell 20 or 30 copies of a publication and are wondering why you aren't selling 800 or 1000 copies, remember that you probably aren't getting anywhere NEAR the amount of traffic as mega-sites like E.N. World or RPGPlanet.  This might be the Internet equivalent of Location, Location, Location!In fact, I think it would be an interesting experiment to put a publication on the E.N. World homepage like "The Elements of Monsters" (sold by 3ednd.com) and see how it does (oh please, oh please, oh please!) -- well, I can dream, can't I ?Another way to looks at it would be to compare your number of Demo Downloads to actual purchases, and you should always have a link in your demo that allows people to give you imediate feedback (like a link to a forum).  First question in the forum (make it a sticky with a poll) would be "Would you buy this product?  Why or why not?" -- you'd be amazed at how frank people will be.  If people spent the time to download and actually read your product when it was free and you're not seeing at least a 2 - 3 % conversion ratio, you might simply be doing something seriously wrong -- and if you ask, you guests will tell you what it is.  Fix it, and let them know you fixed it.Just some ramblings, hope people found this helpful  <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f600.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":D" title="Big grin    :D"  data-smilie="8"data-shortname=":D" /> -Darrel Cusey3ednd.com Publishing, LLC<a href="http://www.3ednd.com" target="_blank">http://www.3ednd.com</a></blockquote>

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