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Message: <blockquote data-quote="Morrus" data-source="post: 1314821" data-attributes="member: 1">People do get very, very mixed results. Some banners do well, others get ignored by everyone.  All EN World does is guarantee the banner will be seen by people. I fulfill that guarantee, but I can't make people click on it. Getting people to click on your banner is your (the publisher, not you specifically) job.  It's odd that people categorise some places as "good" to advertise at and some not so. There's no substantive difference between the people who see your ad here and those who see it at, say, RPGHost or RPGNet, or even Google.com (other than differences of interests, but, again targeting the ad is the advertiser's job). All places do the same thing, and that's merely to display your ad, and it can't be denied that here at EN World your ad is going to be seen by an awful lot of people. But if your ad sucks, no one will click on it. They won't click on it at EN World, and they won't click on it anywhere else, either. Click through rate is available to each advertiser, and it varies from almost nothing to (the best I've seen) 2%.  I've also seen some interesting strategies from people who have put some thought into their advertising which really paid off (for example, instead of using 1M impressions, have 4 separate ads simultaneously running at 250K impressions - that has worked very well for at least one publisher: 4 ad slots means the ads are appearing at 4 times the normal rate, and the ads vary frequently, preventing people from getting "immunised" to them). The final thing to consider is this: someone who sees an ad and doesn't click on it is not a failed piece of advertising from the advertiser's POV.  If you're driving along the road and you spot a billboard for a new cellphone, has the advertiser failed if you don't immediately stop your car and phone up the cellphone company?  Or does the advertiser succeed a few months down the line when you go to upgrade your cellphone and you end up buying the one you've seen ad ad for about 4,000 times?</blockquote>

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