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Message: <blockquote data-quote="Bloodstone Press" data-source="post: 1314851" data-attributes="member: 12468">Just a few quick thoughtsYou can sort of do this already by buying ad space on EN world. I understand its not the same as Morrus putting a pic and a link on the front page, like he does with his own products, but you should also consider the psychological factors involved with putting his product on his page. In part, it helps his sales because people recognize the publisher's name and usually trust it. If he put one of your (or one of my) books on the front page in a similar way, we wouldn't see the same sort of sales, because some people would be dubious about the quality and content. On one hand, it might not be a bad idea for Morrus to sell ad space like that. But, in a way he does that already with the banners. And, spotlighting books from other companies might diminish the perception of his own products when he puts them on the front page.  Yeah. But remember that not everyone who sees your home page is in the "buy" mindset. Some are just surfing around, or even spying on competitors. I think a better way to figure conversion rate is to look at your product page views in the vendor section of RPGnow. I think it is a safe assumption that no one is going to view a product page unless they are a potential customer, either right then, or sometime in the future.  Using that number, my conversion rates are sometimes as high as 12%, but usually taper off to about 2-5%. I suspect that is about average. Monte and Morrus probably have much higher initial conversion rates. A strong marketing push before a release is the best way to get the initial conversion rate up, I think. About Advertising on EN World: If you buy ad space on EN world, (as I have once or twice) you get a link to a tracking where you can see the click through rate. However, both times I bought space, the link didn't work, so I never actually saw the click through rates.  I didn't buy more advertising because I felt the cost was too high. But now that he's reduced the price, I'll be buying banners on a monthly basis.  However, banner click through rates across the net have been falling for a long time. A couple years ago, I remember hearing a lot news about how the average click through rate across the Internet had fallen below 2%. [Irrelevant banner ad rant] I don't think people should use Banners with the idea that people will click on them. Less than 2% will (unless that number had changed recently). Instead, use banners as billboards. Make sure all the info you want the customer to see is on the banner. Don't say, "its Great! Click Here!" because no one will. Instead, use banners for branding, rather than sales portals. [/ irrelevant banner ad rant]  One of the things I've always found VERY amusing about marketing is the way the numbers work. Marketers will tell you, "OK, research shows that the average person visits a site 7 times before they buy something. So, you just need to do things that keeps people coming back to your site at least 7 times, and they'll buy!" That sort of logic is ridiculous to me, but I can't deny that it seems to work. I don't like it because it theoretically takes the "free will" out of the buying processes. But again, I can't deny the fact that the more times people see a title, the more likely they are to buy it.</blockquote>

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