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Message: <blockquote data-quote="Bloodstone Press" data-source="post: 1315010" data-attributes="member: 12468">Only a little.  I did, to no effect. But that didn't bother me because my goal wasn't to generate click-thrus. My goal was to generate awareness. As long as the banner is displayed, that goal is met. Click thrus are little more than a curiosity for me.  Back in the late 90s I ran a business on the net selling T-shirts. I can remember banners that had 19% click thru rates. Those days are gone. The Internet has matured passed the "fad" stage of development and has entered into its role in our lives as a common tool.   True. However, remember that a lot of the people on this site are the same people everyday. You and me. Once you click on a banner, and see the product it sells, will you click again? Maybe, maybe not. But you will certainly continue to click around this site, driving up the number of page views. Now imaging a couple hundred or thousand of us all doing that all the time, everyday.  It is a target rich environment, but it gets tapped out quickly because it is composed of a lot of the same people day after day. That's why, if I did see banner click thru rates from this site, I'm guessing they would start out around 2-4% and taper off quickly until almost no one clicks on it anymore because they either don't care, or already clicked on it and have nothing new to gain by doing so again. Note that the LONGER your ad is shown, the LOWER your average click through rate becomes. I don't know if that is actually the case with EN World, but I know that is the case with similar environments on the net.  But again, my position on click thrus is that those days are long gone.  I'm not sure I agree with everything you say here. I do agree that if you move the banners, perhaps placing them closer to the content, they would show a slight bump in click-thrus. However, you can only do that so long before people become desensitized to that as well. Then what will Morrus do? Change again?  I think I most disagree with the assertion that it is a "huge detriment." I estimate the detriment to be more on the scale of "small."  Often times, when trying to understand behavior, it helps to look at your own. I personally, almost never click on the banners at the top of the page. Is it because I'm desensitized to them? Or is there another reason? I think the fact that I am either not interested in what the banner says or, if I am interested, I already know about it, is a bigger factor than the fact that I sometime ignore the banner entirely.  In fact, I would go so far as to say that whenever a new banner is displayed, I *always* notice. My level of interest determines whether I click on it. After I've decided to click or not click, I begin ignoring that banner. Sometimes things happen that cause me to reevaluate that decision, but not often.  I think most people follow that pattern, and that's why Morrus talks about things like:  A company that runs 4 different banners will cause me to make the "click or not click" decision 4 different times, especially if they each have vastly different messages.</blockquote>

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