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Message: <blockquote data-quote="Cergorach" data-source="post: 1316279" data-attributes="member: 725">bannersTo make a better analysis for placing the banner ad, i would suggest that you would start with tracking which resolution people use when browsing your site, what operating system, and what browser they use. At home i run at a reslution of 1600x1200 (XPpro, Mozilla1.5), at work at a resolution of 1024x768 (NT4, IE5.5). At work the banner ad is more present than it is at home.@1024x768 the banner ad is in the top middle, big enough to be noticed instantly.@1600x1200 the banner ad is in the top right corner and isn't all noticable at all.One of the things i would suggest is to place it always in the middle top. The other is to add an extra banner placed under each day header, might generate some extra income...page hitsDon't forget that this is more of an community site than a product site, so for example the forums wouldn't be as good a page to advertise as for example the news page or the review section. People generally look at the review section to seek a product they might find interesting, the main page is generally the news page, as a lot of the news is D20/OGL/D&D product oriented, chances are that people that look at the news are actually interested in new products. The forums on the other hand have a lot of people that aren't that interested in buying new products.Maybe it would be interesting to document the click-tru attempts in each section of the site. Although i agree that the click-tru rates don't mean that much in general, there just isn't any other way to measure banner view time any other way. Also comaring click-tru rates on different parts of the site does indicate a certain concentration of interested potential buyers in a certain part of the site (or not). If things like this are measured you could ask a higher price for premium spots, and a lower price for sub-optimum spots. Hmm, looks like i'm back at the banners again...banner softwareI'm not sure what kind of software enworld uses, but it looks phpnuke like. I know that nukescripts.com has a decent banner client, maybe worth it to take a look? More information on stats and more control on the client side would probably mean greater revenues for enworld...That sentence conjured up some imagery that would even make mr. Valtera blush... ;-)</blockquote>

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