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Message: <blockquote data-quote="DEFCON 1" data-source="post: 5641176" data-attributes="member: 7006">Personally, I think Paizo (and WotC before them) do the randomized miniatures packaging SPECIFICALLY FOR the re-seller market.  I suspect THAT'S where they get most of their sales from... the miniature re-sellers... and NOT the individual player base.If you sell minis individually... you have to do all the crap that goes along with that as others have said... shipping, stocking etc.  Plus (as others said) those that don't sell can get sent back to the distributors.But if you bundle them up in random boxes... most of these stores and re-sellers will have no choice but to OPEN these boxes in order to find the good ones, which they will then re-sell at a much higher price-point to the customer on certain ones, hoping to get their money back from the commons that they won't be able to.Paizo/WizKids and WotC don't care about any of that... all they care about is getting the $2.00 from the stores for the boxes of minis...  who then turns around and either sells the box for $4.00 direct to the customer, or more often than not, opens the box up and sells the individual minis for like .75 for commons up to $20 for the really cool rare ones.  And what's important is that once those boxes get open by the re-sellers, they never have to worry about the minis that don't sell getting returned to the distributor.  So it's a win/win for the company that makes them.So yeah... all us customers would love to buy the individual minis from the company itself that is making them... but that's NOT what the company wants to deal with.  They want to force the re-sellers to buy the minis by the crateful for a set price... then make THEM go through the effort and cost of opening everything up, tagging them, storing them, and then shipping them one-at-a-time to all of us customers.  It makes absolute perfect sense.  And it means that we should be going through the re-sellers in the first place.</blockquote>

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