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<blockquote data-quote="ggroy" data-source="post: 4879779" data-attributes="member: 83805">It gives an idea how big the relative sizes of the different businesses are, in related sectors.&nbsp; Some executives like the idea that they're building an &quot;empire&quot;, and want to know how well they're doing relative to others in their sector and related sectors.It could be any of these.&nbsp; Nobody knows for sure which copies were sold and where, and for what reasons.&nbsp; It could in principle get the fence sitters to finally jump onto the bandwagon.But surely the &quot;1st printing sold out&quot; thing does provide good headlines, and a perception that things are doing well.If one does not know how well a competitor is doing, the uncertainty can influence how things are done.&nbsp; It's a bit like a poker game with everyone trying to bluff one another.If one does know exactly how much $$$ a competitor is making, one can plan accordingly.Not specifically that.&nbsp; The mystique is more general than just the number of copies sold.When I was a kid, I first got a D&amp;D box set on impulse from seeing it at a department store.&nbsp; I thought the cover looked cool and larger than life.&nbsp; If it was just a boring looking white box, I probably would have just passed it by.</blockquote>

[QUOTE="ggroy, post: 4879779, member: 83805"] It gives an idea how big the relative sizes of the different businesses are, in related sectors. Some executives like the idea that they're building an "empire", and want to know how well they're doing relative to others in their sector and related sectors. It could be any of these. Nobody knows for sure which copies were sold and where, and for what reasons. It could in principle get the fence sitters to finally jump onto the bandwagon. But surely the "1st printing sold out" thing does provide good headlines, and a perception that things are doing well. If one does not know how well a competitor is doing, the uncertainty can influence how things are done. It's a bit like a poker game with everyone trying to bluff one another. If one does know exactly how much $$$ a competitor is making, one can plan accordingly. Not specifically that. The mystique is more general than just the number of copies sold. When I was a kid, I first got a D&D box set on impulse from seeing it at a department store. I thought the cover looked cool and larger than life. If it was just a boring looking white box, I probably would have just passed it by. [/QUOTE]

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