NOW LIVE! Today's the day you meet your new best friend. You don’t have to leave Wolfy behind... In 'Pets & Sidekicks' your companions level up with you!

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Message: <blockquote data-quote="Korgoth" data-source="post: 4940325" data-attributes="member: 49613">I probably should have avoided judging the Rent Model, since it's basically two separate issues: is the Rent Model the only possible model (I'm saying "no"), and is it actually a good model in and of itself (I also said "no", but only as an aside).However, to answer your reasonable request for an alternative, I'd say that a content model is another possible model. In a content model, a solid core system is brought to a larger audience, and further material is sold to the audience you already have, by the expansion of content for the core system you already have. In other words (that was a needlessly complex sentence), let's say we have a solid core system... it's not perfect (what is?), but it works fine and people like it. So we expand it with new setting material, new adventures, new options, new ancillary products, and most of all new material (boxed sets, a full line of specifically-tailored starter adventures, etc.) aimed directly at expanding the current customer base.In other words, don't just re-sell a new version of the rules to your same audience over and over. Instead, sell more and more people a set of rules which is excellent and exciting. Grow the market. Grow your player base. You do this by an aggressive entry-level product strategy. You keep your established audience buying by selling them new adventures and setting material.Now Umbran, in your 3 points you loaded the question. You're a pessimist about whether the market can actually be grown to any significant degree (you used the term "mainstream", which may or may not even be a meaningful term these days...)... which I think suggests that you're already convinced that the Rent Model is the only model.I'm not a pessimist about the possibility of market growth. I don't think that everyone who is ever going to play D&D already is, and so the goal is to milk every last dime out them that you can. I think that the market can and should be grown. Not growing it, and basing your business model on the notion that it can't be done, means the industry (not the hobby, though) is doomed.</blockquote>

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