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Pay What You Want on the DMs Guild - An Analysis and Explanation
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<blockquote data-quote="ThirdWizard" data-source="post: 6832017" data-attributes="member: 12037"><p>I have a <a href="http://www.dmsguild.com/product/174637/Spoils-and-Rewards-Volume-1" target="_blank">modest little addition</a> to the PWYW section of the DM's Guild. It's a small data point, but in about a week's worth of being up, it has been downloaded 166 times and 12 people have paid (so a 0.07% pay rate). I never expected to make any money off of it, but it is interesting what a low percentage of people do pay when it is PWYW.</p><p></p><p>I think a lot of people see something as PWYW and the barrier to obtain the items becomes so low that there really isn't a reason <em>not</em> to click on it and add it to your cart. With about 10 minutes worth of time, you can add a hundred items, download them all, and peruse them later or never look at them again. I know I've been guilty of going on a binge download and not even looking at something. Then, months later, I'll be looking over my downloads section, and I'll see a bunch of stuff that I've never even opened. So even if an item has been downloaded 1,000 times, there's no way to tell if a dozen, a hundred, or several hundred people have even read the work in question.</p><p></p><p>I think it's partially this uncertainty that makes PWYW dangerous. Oh, not dangerous in the sense that you shouldn't do it, but in the fact that it is difficult to know the numbers or expectations of readers, and use that to gauge future ideas you have. Working on Volume 2 now, it would be nice to have some feedback on my product, for example, and I feel that if I had charged money then people would be more willing to give feedback (negative feedback is still feedback) or review than they are with PWYW. It's easier to ignore, I suppose is what I'm saying. That's probably one of the big reasons people charge money. Yes, less people may read your product, but the ones that do will feel a bit more mentally invested in your product, because they actually did invest in it in a literal sense.</p></blockquote><p></p>
[QUOTE="ThirdWizard, post: 6832017, member: 12037"] I have a [URL="http://www.dmsguild.com/product/174637/Spoils-and-Rewards-Volume-1"]modest little addition[/URL] to the PWYW section of the DM's Guild. It's a small data point, but in about a week's worth of being up, it has been downloaded 166 times and 12 people have paid (so a 0.07% pay rate). I never expected to make any money off of it, but it is interesting what a low percentage of people do pay when it is PWYW. I think a lot of people see something as PWYW and the barrier to obtain the items becomes so low that there really isn't a reason [i]not[/i] to click on it and add it to your cart. With about 10 minutes worth of time, you can add a hundred items, download them all, and peruse them later or never look at them again. I know I've been guilty of going on a binge download and not even looking at something. Then, months later, I'll be looking over my downloads section, and I'll see a bunch of stuff that I've never even opened. So even if an item has been downloaded 1,000 times, there's no way to tell if a dozen, a hundred, or several hundred people have even read the work in question. I think it's partially this uncertainty that makes PWYW dangerous. Oh, not dangerous in the sense that you shouldn't do it, but in the fact that it is difficult to know the numbers or expectations of readers, and use that to gauge future ideas you have. Working on Volume 2 now, it would be nice to have some feedback on my product, for example, and I feel that if I had charged money then people would be more willing to give feedback (negative feedback is still feedback) or review than they are with PWYW. It's easier to ignore, I suppose is what I'm saying. That's probably one of the big reasons people charge money. Yes, less people may read your product, but the ones that do will feel a bit more mentally invested in your product, because they actually did invest in it in a literal sense. [/QUOTE]
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