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Message: <blockquote data-quote="Pramas" data-source="post: 427093" data-attributes="member: 995">You can tell them several things. First, WotC can charge that much because they do print runs ten times larger than the biggest d20 company on products like the FRCS. Their cost per unit is much lower than mine, so they can afford to do color books for $40. You can also point out that Book of the Righteous is the price of two WotC class books (Tome and Blood, etc.) but contains 3-4 times the material. Second, Book of the Righteous has more utility than FRCS. FRCS only has value if you plan to run a campaign there, whereas the material in BotR can be used in nearly any campaign setting. I think your first question ought to be, "Are you using a published campaign setting?" If so, point them to the FR, Scarred Lands, or another appropriate book. If they are not, Book of the Righteous is a much better purchase for them. Clark has the luxury of being distributed by White Wolf. Most d20 companies don't. Clark also has the luxury of running his company as a hobby. I need to provide for my family and the rest of the GR team. I seek customer goodwill by providing the highest quality material that I can, using name authors and top line artists, and continuing to try to make my products look and play better. Book of the Righteous was a milestone book for us and Mutants & Masterminds will be another one.</blockquote>