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Message: <blockquote data-quote="Steel_Wind" data-source="post: 3969557" data-attributes="member: 20741">You think Sony is in for the long haul and Microsoft isn't?  I have to disagree on that one.The whole Blu-Ray vs. HD DVD is a disaster for the industry. Worse, unlike VHS vs. Beta, this fight is tied up in larger issues and ultimately comes down to Xbox 360 vs. PS3; Microsoft vs. Sony.And since neither of those formats or companies is going to fold their hand in this game of poker, this conflict is on for the forseeable future.  There isn't going to BE a resolution.The ideal solution, imo, from the consumer's perspective, would be for DVD's to ship encoded for both DVD on one side and HD DVD on the other side.If there had been a single High Def standard, this would have satisfied everybody.I guess a dual HD DVD/ Blu-Ray flip disc would secure the same benefits, albeit at a much higher cost.  They will bilk the High Def crowd for more dollars per disc, I'm sure.If the 360 decides to change its format on the internal drive that ships standard with the 360 as opposed to simply requiring an add-on HD DVD player for the 360 system (an announcement which is expected to emerge at CES 2008 next week) then we may finally see some pressure from the studios, who may decide to follow Warner's lead and prefer to dual brand their discs for both Blu-Ray and HD DVD.That's really the only thing that is likely to settle this - a dual branded disc.It's a shame as pissing contests like this assist nobody.</blockquote>

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