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<blockquote data-quote="malladin" data-source="post: 1053920" data-attributes="member: 8230"><p>Here's one quick thought...</p><p></p><p>The products at the top of the heap sell 500+ copies. That means there are 500 people who regualrly buy PDFs, however the average D20 product sales is about 100 copies.</p><p></p><p>Therefore I think there might be room to expand the market place by encouraging more spending by existing customers. Lets say we can get all the products (of quality) that sell about 100 up to 400-500 copies it would really boost the pdf 'industry', which would in turn allow for much better quality products to be churned out.</p><p></p><p>Being stung by a bad product is a big problem, and I think this is why there are a few products that do really well, as people trust Monte and the Game Mechanics because of their pedigree. They are not people who regularly come to RPGNow and so will not only miss many products, but will probably not trust us smaller publishers. I also think that this group probably includes most of the new customers and so getting them to spend more widely will gradually increase the whole customer base.</p><p></p><p>One possible solution I've thought of is a portal site that concentrates on D20 pdfs and draws a line based on quality. The idea being that people will learn to trust the quality of the wider market and there will be a smaller content so that you won't effectively drop of the front page quite so quickly. I've even gone so far as to design a web page that would allow people to build there own company site within the portal and to update product details and post news items and that has linked reviews. The only trouble is that I don't have the time to code it. I also fell that there might be a perceived conflict of interests if I were to run such a site.</p><p></p><p>Cheerio,</p><p></p><p>Ben, Malladin's Gate</p></blockquote><p></p>
[QUOTE="malladin, post: 1053920, member: 8230"] Here's one quick thought... The products at the top of the heap sell 500+ copies. That means there are 500 people who regualrly buy PDFs, however the average D20 product sales is about 100 copies. Therefore I think there might be room to expand the market place by encouraging more spending by existing customers. Lets say we can get all the products (of quality) that sell about 100 up to 400-500 copies it would really boost the pdf 'industry', which would in turn allow for much better quality products to be churned out. Being stung by a bad product is a big problem, and I think this is why there are a few products that do really well, as people trust Monte and the Game Mechanics because of their pedigree. They are not people who regularly come to RPGNow and so will not only miss many products, but will probably not trust us smaller publishers. I also think that this group probably includes most of the new customers and so getting them to spend more widely will gradually increase the whole customer base. One possible solution I've thought of is a portal site that concentrates on D20 pdfs and draws a line based on quality. The idea being that people will learn to trust the quality of the wider market and there will be a smaller content so that you won't effectively drop of the front page quite so quickly. I've even gone so far as to design a web page that would allow people to build there own company site within the portal and to update product details and post news items and that has linked reviews. The only trouble is that I don't have the time to code it. I also fell that there might be a perceived conflict of interests if I were to run such a site. Cheerio, Ben, Malladin's Gate [/QUOTE]
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