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<blockquote data-quote="Mark" data-source="post: 1060907" data-attributes="member: 5"><p>That's not what I am suggesting. I'm suggesting you target their traffic with specific advertising, and possibly promotions, by adjusting the banners that come into view of their traffic most often. Make it personal to them. I'd imagine that right now they just see the same old banners and ads that everyone else sees. After a while they become dulled to the effectiveness of this type of general advertising...it goes unnoticed. Set up a new banner with some of the frames specific to the various locations where they run. Offer, perhaps through specific cooperative publishers, special promotions or coupons to those specific audiences.</p><p></p><p>While gaining entirely new places to advertise is a great idea, getting a larger percentage of of the traffic from places where you already advertise must also be a goal, I'd imagine. If current advertising has already reached a plateau of how many are affected by general advertising, then hopefully specifically targetted advertising can raise the current plateau.</p><p></p><p>Plus, do your advertising banners appear on all pages of those sites or is your only connection with the traffic of those sites through the storefront? If the latter, if that traffic doesn't go to the store, you can't reach them. Can you exchange ads with those sites to get your banners in rotation on all pages of those sites?</p></blockquote><p></p>
[QUOTE="Mark, post: 1060907, member: 5"] That's not what I am suggesting. I'm suggesting you target their traffic with specific advertising, and possibly promotions, by adjusting the banners that come into view of their traffic most often. Make it personal to them. I'd imagine that right now they just see the same old banners and ads that everyone else sees. After a while they become dulled to the effectiveness of this type of general advertising...it goes unnoticed. Set up a new banner with some of the frames specific to the various locations where they run. Offer, perhaps through specific cooperative publishers, special promotions or coupons to those specific audiences. While gaining entirely new places to advertise is a great idea, getting a larger percentage of of the traffic from places where you already advertise must also be a goal, I'd imagine. If current advertising has already reached a plateau of how many are affected by general advertising, then hopefully specifically targetted advertising can raise the current plateau. Plus, do your advertising banners appear on all pages of those sites or is your only connection with the traffic of those sites through the storefront? If the latter, if that traffic doesn't go to the store, you can't reach them. Can you exchange ads with those sites to get your banners in rotation on all pages of those sites? [/QUOTE]
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