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PDF Industry - How do we help it grow?
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<blockquote data-quote="Orcus" data-source="post: 1121918" data-attributes="member: 1254"><p>That's all I've said? OK.</p><p></p><p>If so, then I dont think you do know that. I am not seeing any products that are doing that. </p><p></p><p>I know there is resistance to that idea. Basically, PDF publishers see themselves as print publishers. They want to be just like the print publishers and taken just as seriously as print publishers. So they make the same products as the print publishers (I did). That is a mistake. I am trying to get you to move away from that.</p><p></p><p>Because until you do, PDFs will always just be a product that people dont want to pay for when they have the option of buying similar products in print that are durable and professionally done. </p><p></p><p>The cost margin isnt enough to warrant a PDF sale. Its the "under $20 bucks" rule. Basically, there is little difference to a $3 PDF and a $15.00 product. You have to break a 20 to buy either of them. You dont save enough to justify the annoyance of a PDF. That is, unless the PDF did something that a print product couldnt do.</p><p></p><p>I'm not saying build a better mousetrap. That is always a great idea, but poor advice. I am saying, dont make a video of somone reading a book. Take advantage of the medium.</p><p></p><p>Clark</p></blockquote><p></p>
[QUOTE="Orcus, post: 1121918, member: 1254"] That's all I've said? OK. If so, then I dont think you do know that. I am not seeing any products that are doing that. I know there is resistance to that idea. Basically, PDF publishers see themselves as print publishers. They want to be just like the print publishers and taken just as seriously as print publishers. So they make the same products as the print publishers (I did). That is a mistake. I am trying to get you to move away from that. Because until you do, PDFs will always just be a product that people dont want to pay for when they have the option of buying similar products in print that are durable and professionally done. The cost margin isnt enough to warrant a PDF sale. Its the "under $20 bucks" rule. Basically, there is little difference to a $3 PDF and a $15.00 product. You have to break a 20 to buy either of them. You dont save enough to justify the annoyance of a PDF. That is, unless the PDF did something that a print product couldnt do. I'm not saying build a better mousetrap. That is always a great idea, but poor advice. I am saying, dont make a video of somone reading a book. Take advantage of the medium. Clark [/QUOTE]
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