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Message: <blockquote data-quote="Mark" data-source="post: 649833" data-attributes="member: 5">Some people simply will not buy PDFs, for various reasons, and that will not change very much no matter what anyone tries to do.The market of a PDF pub is smaller than that of the print market because of this but also because you can only reach so much of the print market through online means and if a customer is not online, they are not a PDF customer.  The market for PDF products is a single digit percentage of the print market.If a PDF publisher manages to gain a reputation for producing high quality material, some end-users may be enticed to upgrade their own systems, but that is unlikely to raise the percentage by much.Display methods will improve, as will end-user printing methods and access speeds, but a double digit percentage of the larger market is a long way off.PDF publishers should always strive for the highest quality of written material, strict adherence to licensing/legal requirements and be content with whatever market share they can get.It's just the way it is...IMO <img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f609.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=";)" title="Wink    ;)"  data-smilie="2"data-shortname=";)" /></blockquote>