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Message: <blockquote data-quote="MThibault" data-source="post: 651037" data-attributes="member: 7971">The irony is that if you use a single column format, it looks unprofessional.  A PDF that is single column looks like it was laid out by a 10 year old.  It is precisely because publishers know that people are irrational that the have to do irrational things with products.  If it looks cheap, people will think that it is cheap.I think that it is becoming common, if not standard, practice to include both Screen and Printer-Friendly versions in the zip files. Although there is some variation in the degree of "printer friendliness" from publisher to publisher.Really what it comes down to is that you are purchasing the intellectual property and not a physical item. That is difficult for some people to accept, so you still have to pretend that you are publishing a "book" to try to meet and satisfy the customer's expectations.A book like Everyone Else would be nearly as *useful* if it were just organized statblocks that could be cut and pasted into your campaign notes and never printed out.  The layout would be more functional if it were single column, one entry per page with no graphics anywhere.  But people don't base their decisions on usefulness and function alone so repeat business will be lost if you take those as your only considerations.Publishers are really caught between a rock and a hard-place on this one.  It isn't really worth getting upset about.Cheers.</blockquote>

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