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Message: <blockquote data-quote="Morrus" data-source="post: 814530" data-attributes="member: 1">If I recall correctly, Librum Equitus I had no art in it, and that product did phenomenally well,  So I don't think having no art is a barrier to succeeding with a PDF.  However, it will probably bias some people (but then, having too much art does as well).I think that having two versions is the way to go.  That way you give the buyer the choice, instead of making it for them.  They can print out whichever one their printing setup/budget allows them too - so some will print out nice full colour books at work (or at a print shop), while others will choose to print out a less grahpical version at home.  Even if they choose to do the latter, they still have the nice one on their hard drive, and could print it out in future should the opportunity arise.I do think that nice art etc. does make something *appear* more professional.  But it's not the biggest factor.  I thin it's enough of a factor that I do recommend that you invest the extra time (and money) to make it look pretty.One other thing which is important, and can have a big effect on art both good and bad, is layout.  Bad layout can ruin a book with great art, and it can make a book with less stellar art.  Tournaments, Fairs & Taverns had a grand total of 6 pieces of art in it, but that was kinda disguised with pretty layout.</blockquote>