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Peak of D&D: the 1980s?
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<blockquote data-quote="CharlesRyan" data-source="post: 1813861" data-attributes="member: 5265"><p>Hi, all, sorry I didn't jump into this a little sooner, but I've been away for a few days.</p><p></p><p>I'll start with an unequivocal statement, then give you some info to back it up: More people play D&D on a regular basis now than ever before. You can quote me on that (as John Miller did in that National Review piece).</p><p></p><p>How do we know that? Well, the truth is, TSR didn't leave us a lot of market research data--we don't know how many people played D&D in the 80s (and, frankly, TSR probably didn't either, although they made some claims).</p><p></p><p>But we do have good sales data for the entire history of D&D, and we know that we sell more core books now than ever.</p><p></p><p>There's some wiggle room in the analysis, of course--no analysis is perfect, when you're comparing different types of data from different sources. But with a very close look at the information available, we're very confident that D&D is currently enjoying its biggest audience to date--and that the audience continues to grow!</p></blockquote><p></p>
[QUOTE="CharlesRyan, post: 1813861, member: 5265"] Hi, all, sorry I didn't jump into this a little sooner, but I've been away for a few days. I'll start with an unequivocal statement, then give you some info to back it up: More people play D&D on a regular basis now than ever before. You can quote me on that (as John Miller did in that National Review piece). How do we know that? Well, the truth is, TSR didn't leave us a lot of market research data--we don't know how many people played D&D in the 80s (and, frankly, TSR probably didn't either, although they made some claims). But we do have good sales data for the entire history of D&D, and we know that we sell more core books now than ever. There's some wiggle room in the analysis, of course--no analysis is perfect, when you're comparing different types of data from different sources. But with a very close look at the information available, we're very confident that D&D is currently enjoying its biggest audience to date--and that the audience continues to grow! [/QUOTE]
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