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Message: <blockquote data-quote="takasi" data-source="post: 3849904" data-attributes="member: 20194">It's not just marketing.  If I tell people I'm going to run an adventure path, they know I mean I'm running a series of modules from first to an end point.  It's not an open ended campaign.  There will be an overarching plot, developed by a third party, and it will not be something the DM has developed on his own.  It will guide the entire course of the campaign.It should be a term that both publishers and consumers can use to communicate with each effectively when identifying a product type.You might be.I disagree.  It's not brand identity.  Pathfinder Chronicles is a brand.  GameMastery is a brand.  Adventure path is not a brand, it's a term used to describe a series of modules that encapsulates a campaign.Adventure path IS a generic term.  It's been used before.  It's not like Kleenex, where they're taking an original name (like Pathfinder Chronicles or GameMastery) and establishing a brand.  They're taking a term that describes a small but growing type of product, an arc of all-inclusive modules for a campaign, and removing its use by the industry.It hampers our ability to find these products easily. Name recognition is important in finding available products to compare.  Having a set of key words like "adventure path" attached to a type of product makes it easier for the community trying to buy, sell and compare these products.It's neither a product type nor a term they established independently.Again, it's a shared label for a product type shared by the community, not a product line produced by an individual publisher.</blockquote>

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