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Message: <blockquote data-quote="Piratecat" data-source="post: 4745919" data-attributes="member: 2">I'm having trouble understanding your logic, which seems flawed. Let's expand the example a bit. According to one estimate, 320 million people on Earth speak English and are literate. According to your argument, any book that does not sell 53 million copies is a failure. The last Harry Potter book sold 11 million copies -- only 1/29th of the believed market bought the book. Was it a failure?That borders on hyperbole, but I'm sure you see my point. I'm just not sure your metrics are accurate or realistic. Let's put it this way: I am a huge fan of Paizo, and I greatly hope Pathfinder approaches those sales.I'm not surprised the PHB2 has sold out. In publishing, you get significant discounts based on bulk printing, but those eventually max out. I imagine WotC's initial printing was likely at the maximum volume discount. Due to the cost of warehousing and carrying inventory, it's smarter to make multiple printings once you hit that point.</blockquote>