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Message: <blockquote data-quote="gribble" data-source="post: 4745970" data-attributes="member: 12430">Seriously? You're saying that if your company brought out a new product, and marketed it to of all the people who have used your companies products before, the sales/marketing people would be "overjoyed" at selling the new product to 1 out of 100 of the users of previous products?That certainly hasn't been my experience in any company I've ever worked in!Very true. Though if we assume an average of 3-6 copies of the core books per group (minimum one DMG, MM & PHB, most groups will have 1-2 spare PHBs floating around at least), and an average of 4-6 players per group, then the numbers do work out at surprisingly close to one book per person playing - potential 6 million books sold...I don't think I've stretched anything. I think my analysis has a lot more meaning than "the PHB2 first printing sold out!" (given we don't know the size of the print run and whether it only catered for pre-orders from distributors) or "the 3 core books sold well!" (without any reference to the sales expected from WotC).This is the first time we've had access to the sorts of hard numbers that WotC themselves have been using to forecast sales and revenue. Given that we know the 4e sales/revenue is below what was forecast (as stated in the lawsuit press release), I find this sort of analysis interesting and useful, and can only compare it to my experience with sales/marketing execs - where these sorts of figures certainly wouldn't be considered "good".<img src="https://cdn.jsdelivr.net/joypixels/assets/8.0/png/unicode/64/1f642.png" class="smilie smilie--emoji" loading="lazy" width="64" height="64" alt=":)" title="Smile    :)"  data-smilie="1"data-shortname=":)" /></blockquote>

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