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<blockquote data-quote="ExploderWizard" data-source="post: 4746467" data-attributes="member: 66434"><p>When I think of 4E sales and WOTC I can't help thinking about the Borg.</p><p> </p><p>It isn't enough for the books to sell well, all must be assimilated. This doesn't mean that I think WOTC shouldn't defend its IP from piracy. The way the pdf move was implemented shows that piracy was not the only, or even the primary concern. The first and foremost goal was to make sure there was no legally available WOTC electronic content on the market outside of the DDI. </p><p> </p><p>There are no more 3E and earlier edition products still in production or print and thus no physical product that pdfs of these titles compete with. </p><p> </p><p>Success in the the free marketplace means identifying what your customers want and providing it. There is an obvious fragment in the D&D market that WOTC just doesn't want to address. Other companies are willing to fill that need which will impact WOTC sales more than shareware ever will. The OD&D rules and supplements have been available on the internet (illegally) for a long time. Despite this, these rules were being purchased by people right up until they were pulled from the electronic shelves. Why would people pay good money for 35 year old outdated rules that are available freely? The answer is perceived value. </p><p> </p><p>Perceived value cannot be forced down the throats of consumers by attempting to deny them access to alternatives and other market manipulation nonsense. If a given product dominates the market, it should be because the quality of the product is worlds beyond the competition.</p><p>If denial of competition is seen as an option to get desired sales results then it time to re-examine the product.</p></blockquote><p></p>
[QUOTE="ExploderWizard, post: 4746467, member: 66434"] When I think of 4E sales and WOTC I can't help thinking about the Borg. It isn't enough for the books to sell well, all must be assimilated. This doesn't mean that I think WOTC shouldn't defend its IP from piracy. The way the pdf move was implemented shows that piracy was not the only, or even the primary concern. The first and foremost goal was to make sure there was no legally available WOTC electronic content on the market outside of the DDI. There are no more 3E and earlier edition products still in production or print and thus no physical product that pdfs of these titles compete with. Success in the the free marketplace means identifying what your customers want and providing it. There is an obvious fragment in the D&D market that WOTC just doesn't want to address. Other companies are willing to fill that need which will impact WOTC sales more than shareware ever will. The OD&D rules and supplements have been available on the internet (illegally) for a long time. Despite this, these rules were being purchased by people right up until they were pulled from the electronic shelves. Why would people pay good money for 35 year old outdated rules that are available freely? The answer is perceived value. Perceived value cannot be forced down the throats of consumers by attempting to deny them access to alternatives and other market manipulation nonsense. If a given product dominates the market, it should be because the quality of the product is worlds beyond the competition. If denial of competition is seen as an option to get desired sales results then it time to re-examine the product. [/QUOTE]
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