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Message: <blockquote data-quote="Mercurius" data-source="post: 8128932" data-attributes="member: 59082">I'm in the latter half of my 40s and I approve this message. Let's be honest with ourselves: we're not the biggest demographic anymore, and probably haven't been for awhile - but especially in the 5E era.Any future publications will seek to address this question: What does the current base want (and will buy)?That said, I think the "settings don't sell" was true in the context in which it arose: the glut of the 90s-00s, which reduced setting sales in two ways: One, people spread their money around more with the sheer quantity of product available, and two, the law of diminishing returns was in full effect with setting supplements. A lot of people wanted the FRCS, but maybe not Complete Guide to Some Village in Lapaliiya (OK, it never got that bad, you get the point).So the inverse would be: Settings are probably selling better now because A) there are fewer products, so a higher percentage will be purchased, and B) there are fewer fringe/specialty setting books.</blockquote>