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<blockquote data-quote="Blue" data-source="post: 7219047" data-attributes="member: 20564">There's a TED Talk by Malcolm Gladwell about a brand specialist.&nbsp; Pepsi hired him to find the right taste for Diet Pepsi.&nbsp; He did poll after poll and couldn't find something that people agreed on.&nbsp; It wasn't a bell curve, there were distinct peaks.&nbsp; That's not what Pepsi wanted, so they sent him on.They he worked for Campbells on Prego Spaghetti Sauce.&nbsp; Blind taste tests, focus groups - didn't find one answer.&nbsp; Some wanted spicy, some chunk, some sweet.And that's why there are lots of different flavors of Prego - because there is no right one choice for everyone, and this way people can pick their favorite.I fear that while summing all of the votes for each will give you totals you can rank, stripped of context they won't have meaning in any particular context.&nbsp; It will be as if you mixed 31 flavors of ice cream together in ratios of peoples votes and claimed to have the best ice cream flavor for everyone.</blockquote>

[QUOTE="Blue, post: 7219047, member: 20564"] There's a TED Talk by Malcolm Gladwell about a brand specialist. Pepsi hired him to find the right taste for Diet Pepsi. He did poll after poll and couldn't find something that people agreed on. It wasn't a bell curve, there were distinct peaks. That's not what Pepsi wanted, so they sent him on. They he worked for Campbells on Prego Spaghetti Sauce. Blind taste tests, focus groups - didn't find one answer. Some wanted spicy, some chunk, some sweet. And that's why there are lots of different flavors of Prego - because there is no right one choice for everyone, and this way people can pick their favorite. I fear that while summing all of the votes for each will give you totals you can rank, stripped of context they won't have meaning in [I]any[/I] particular context. It will be as if you mixed 31 flavors of ice cream together in ratios of peoples votes and claimed to have the best ice cream flavor for everyone. [/QUOTE]

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