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Polygon: Indie TTRPG Companies are "sitting in their own little corners of the internet and wringing their hands"
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<blockquote data-quote="Christian Hoffer" data-source="post: 9554730" data-attributes="member: 6926473"><p>Polygon's TTRPG coverage has increased significantly in recent weeks, as they brought on Rowan Zeoli, who also co-runs Rascal, for at least a temporary stint. </p><p></p><p>Generally speaking, it's very hard to justify coverage about indie TTRPGs on larger sites like Polygon. I had access to my previous employer's traffic metrics and it was heartbreaking to see how much of a drop-off there was between D&D and just about everything else. I had some success with early Stormlight RPG coverage and could usually gimmick some of the more recent D&D competitors to draw in a smidge of D&D traffic, but the reality is that the audience isn't there to write about indie TTRPGs extensively....at least not if you're trying to rely primarily on traffic ad revenue to keep your site's lights on. </p><p></p><p>I've had to explain to a lot of game makers - both TTRPG and board game makers - that if I couldn't write 400 words about your game and explain to a bunch of people who didn't know what "TTRPG" meant why they should be interested in their game, their article wan't happening.</p></blockquote><p></p>
[QUOTE="Christian Hoffer, post: 9554730, member: 6926473"] Polygon's TTRPG coverage has increased significantly in recent weeks, as they brought on Rowan Zeoli, who also co-runs Rascal, for at least a temporary stint. Generally speaking, it's very hard to justify coverage about indie TTRPGs on larger sites like Polygon. I had access to my previous employer's traffic metrics and it was heartbreaking to see how much of a drop-off there was between D&D and just about everything else. I had some success with early Stormlight RPG coverage and could usually gimmick some of the more recent D&D competitors to draw in a smidge of D&D traffic, but the reality is that the audience isn't there to write about indie TTRPGs extensively....at least not if you're trying to rely primarily on traffic ad revenue to keep your site's lights on. I've had to explain to a lot of game makers - both TTRPG and board game makers - that if I couldn't write 400 words about your game and explain to a bunch of people who didn't know what "TTRPG" meant why they should be interested in their game, their article wan't happening. [/QUOTE]
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Polygon: Indie TTRPG Companies are "sitting in their own little corners of the internet and wringing their hands"
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